Digital Marketing & PR | AI Aficionados

Digital Marketing & PR | AI Aficionados



Consolidating your diverse datasets can offer an in-depth view of your business activities, from e-commerce, wholesale, brick-and-mortar, to marketing and ad spend. 


Data-driven Insights
Google Tag Manager (GTM) setup
GTM Events setup
Google Analytics (GA4) setup
Matomo Analytics
Server Side GTM (sGTM)
Custom Reports on Looker Studio
Custom Reports on Explore (GA4)


Search Engine Optimization (SEO) based on GSC
Search Console Monitoring and Optimization
e-commerce SEO
Technical SEO


Ad Spend Optimization
Google Ads Analytics + Optimization
Social Media Analytics
Connect to Third Party Analytics

Measurable Marketing allows you to gain profound insights, such as understanding the impact of your marketing campaigns on sales figures, assessing profitability by factoring in marketing and ad costs, and even discerning how external variables like search engines or competitor’s marketing efforts influence your sales. These are critical areas where our experts have the technological knowledge to bring the data together, run in-depth analysis, build easy-to-share reports with dynamic visualization, and help your teams make better decisions based on factual insights.

Why you need measurable marketing?

1. Objective Insights Over Subjective Opinions

Data-driven marketing eliminates the guesswork. By leveraging analytics, you gain objective insights into consumer behavior, market trends, and the effectiveness of your campaigns.

2. Enhanced Customer Understanding
Analytics provide a deeper understanding of your customers’ preferences, needs, and purchasing patterns. This knowledge allows you to tailor your marketing efforts to meet their expectations, fostering loyalty and improving customer retention rates. 

3. Optimized Resource Allocation
Identify which strategies yield the best returns on investment. This enables you to allocate your budget and resources more effectively, focusing on initiatives that drive the most value. By continually analyzing performance data, you can refine your approach, ensuring every dollar spent contributes to your business’s growth.

4. Improved Campaign Performance
Data-driven decisions empower you to optimize your marketing campaigns in real-time. This agility allows for rapid adjustments, ensuring your campaigns remain effective and relevant, ultimately boosting their overall performance.

5. Competitive Advantage
In an era where information is power, businesses that harness the full potential of analytics gain a significant competitive edge. By staying ahead of market trends and understanding consumer shifts before your competitors, you position your business as a leader in your industry. 

6. Predictive Capabilities
Advanced analytics go beyond historical data analysis; they also provide predictive insights. By forecasting future trends and behaviors, you can anticipate market changes and prepare accordingly. 

7. Accountability and Transparency
Measurable marketing fosters accountability within your organization. Clear metrics and data transparency ensure that every team member understands the impact of their actions on the overall business goals. This alignment drives a culture of continuous improvement and encourages data-driven innovation.

Incorporating analytics and data-driven decision-making into your business strategy is no longer optional—it’s imperative. The ability to measure, analyze, and act on data transforms marketing from a cost center into a growth engine. By embracing this approach, you not only enhance your marketing effectiveness but also ensure your business is poised for long-term success in an ever-evolving marketplace.

They said about us...

How We Work

Account Manager

We provide hands-on services with a dedicated account manager, for each client. Our qualified team executes the project, or provides guidance on the marketing strategy, helping the client’s team execute each action. The account manager is available to discuss actions and client needs on a daily basis.


We use weekly meetings with the client to present our reports, regarding all our inbound and outbound activities. We use analytics from connected tools to monitor progress, optimize and create reports and visualizations, that can help our client make their own educated data-driven decisions.

Discover what we can do for your business

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