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Large amounts of customer data need AI-powered digital marketing tools to identify patterns and preferences and thus create highly targeted marketing campaigns that are more likely to resonate with customers.

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Cold outreach has its challenges and it is not for the faint of heart. To be successful, it's important to follow best practices and avoid ...
In today’s globalized business landscape, one of the most effective ways to promote one’s brand, establish credibility, and expand networks is by speaking at international ...
We live in a world full of visual stimuli. Our everyday life is flooded with images; they are all around us, whether it is in ...

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AI-Powered Digital Marketing Tools
Vicki Kolovou

AI-Powered Digital Marketing Tools

Large amounts of customer data need AI-powered digital marketing tools to identify patterns and preferences and thus create highly targeted marketing campaigns that are more likely to resonate with customers.

Read More »
5 Mistakes in Cold Outreach & How to Fix
Nick Spanoudakis

5 Mistakes in Cold Outreach & How to Fix

Cold outreach has its challenges and it is not for the faint of heart. To be successful, it’s important to follow best practices and avoid common mistakes that can harm your chances of success. With the right approach and strategies, cold outreach can be a valuable tool for businesses looking to grow and expand.

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Building your brand as a speaker
Popi Paraschaki

Building your Brand as a Speaker

In today’s globalized business landscape, one of the most effective ways to promote one’s brand, establish credibility, and expand networks is by speaking at international conferences.

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10+1 alternative cookieless analytics
Vicki Kolovou

10+1 Cookie-Free Alternatives to Google Analytics

There are many alternatives to Google Analytics but this article will stick to cookie-free or cookie-less alternatives. The reason we chose these is because we wanted to find a way to respect user privacy and basically be GDPR compliant, serving EEA users and clients.

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Why Marketing is important for a good Website
Vicki Kolovou

Why Marketing is Important for a Good Website

Websites are not like a brick and mortar store. Users can ‘come in’ from any webpage. There is no sales assistant to guide them. You need a marketing expert to help you build a successful website that will actually sell your products or brand.

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