Digital Marketing & PR | AI Aficionados

Digital Marketing & PR | AI Aficionados

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Maximizing ROAS through measurable marketing is not just about spending more but spending smarter. By avoiding common mistakes, debunking myths, addressing limiting beliefs, and overcoming challenges, small business owners can significantly enhance their marketing effectiveness. Focusing on desired outcomes and employing strategic, data-driven approaches will ensure that your marketing efforts yield the best possible returns. Embrace these principles, and watch your e-commerce business thrive.

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Migrating analytics to GA4
Case Study
Vicki Kolovou

Migrating to GA4 and Explore Reports for easier access to insights

Our strategy began with a seamless migration of their UA accounts to GA4, ensuring continuity and accuracy in data tracking. Post-migration, we focused on harnessing the advanced capabilities of GA4 by developing a series of custom Explore reports. These tailored reports provided the client with actionable insights into critical areas such as landing page performance, traffic sources, and user behavior on key pages.

Read More »
ML for Biomedical data
Case Study
Vicki Kolovou

Working with a biomedical AI/ML to achieve brand recognition and engagement

Our approach to elevating the young startup’s brand in the biomedical sector and attracting sign-ups to their platform was rooted in a creative and organic methodology. Over the span of two years, we executed a dynamic and multifaceted strategy that seamlessly integrated various organic marketing activities to build a robust and internationally recognized brand.

Read More »
IFA Berlin
News
Popi Paraschaki

Speaking at IFA Berlin

DG went to IFA in Berlin in support of our three event speakers, introduced by our team to the organisers. Since 1924, IFA has been a landmark event, in Europe, introducing major technology advances like detectors, tube radio receivers, the first European car radio, and colour TV.

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Digital Giraffes partners with FiveOneLabs
News
Vicki Kolovou

Partnering with Five One Labs Startup Incubator

We’re proud to announce our partnership with Five One Labs, an international startup incubator that helps talented entrepreneurs from diverse communities launch their startups. We’ll be working with them to attract speaking opportunities on global event stages, for their founders, but also offering marketing mentoring to any of their wonderful lineup of startups that may need it.

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Create a Winning Pitch Deck for your Startup
Opinion
Vicki Kolovou

Create a Winning Pitch Deck for your Startup

We’ve worked on pitch decks for investor pitching, in private, and for public pitching events; and of course we’ve built many decks for brand awareness. A great pitch deck for a startup should effectively communicate your business idea, value proposition, and growth potential to investors, potential partners, or any audience.

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Designing an Effective Header and Navigation Menu
Opinion
Vicki Kolovou

Designing an Effective Header and Navigation Menu

We’ve designed and developed multiple websites over the years. One of the most key parts of creating a website is designing the navigation menu. A navigation menu is essentially the roadmap for a website, guiding users to the different pages and sections of the site. It’s also indicative of what the business believes in.

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Maximizing ROAS Through Measurable Marketing: A Guide for Small Business Owners
Vicki Kolovou

Maximizing ROAS Through Measurable Marketing: A Guide for Small Business Owners

Maximizing ROAS through measurable marketing is not just about spending more but spending smarter. By avoiding common mistakes, debunking myths, addressing limiting beliefs, and overcoming challenges, small business owners can significantly enhance their marketing effectiveness. Focusing on desired outcomes and employing strategic, data-driven approaches will ensure that your marketing efforts yield the best possible returns. Embrace these principles, and watch your e-commerce business thrive.

Read More »
Migrating analytics to GA4
Vicki Kolovou

Migrating to GA4 and Explore Reports for easier access to insights

Our strategy began with a seamless migration of their UA accounts to GA4, ensuring continuity and accuracy in data tracking. Post-migration, we focused on harnessing the advanced capabilities of GA4 by developing a series of custom Explore reports. These tailored reports provided the client with actionable insights into critical areas such as landing page performance, traffic sources, and user behavior on key pages.

Read More »
ML for Biomedical data
Vicki Kolovou

Working with a biomedical AI/ML to achieve brand recognition and engagement

Our approach to elevating the young startup’s brand in the biomedical sector and attracting sign-ups to their platform was rooted in a creative and organic methodology. Over the span of two years, we executed a dynamic and multifaceted strategy that seamlessly integrated various organic marketing activities to build a robust and internationally recognized brand.

Read More »