Migrating Analytics
Google Universal Analytics will stop serving insights July 1st, 2023.
Migrate to Google Analytics 4, with better privacy & multiple touch-point integration
Need help migrating your analytics?
Our team of data experts will create your Google Analytics 4 (GA4) account, migrate your goals/events and ecommerce tracking setup, and also build your dashboards and reports to match your requirements
Here’s three key reasons to want to move as soon as possible
1
2
3
…and then there’s that small deadline…
On July 1st, 2023 standard Universal Analytics will stop working and the default analytics service of Google will be GA4. Don’t lose your data!
Benefits of Google Analytics 4
No Cost Analytics
While we're not saying FREE is always good, Google Analytics is a great analytics tool for website owners not ready to start spending on competitive costly solutions
Finally, some Privacy
While GA4 is not the best cookie-free solution the platform has the interest and resources to try to comply with privacy laws. The recent signing of the EU-U.S. Data Privacy Framework, which will foster safe trans-Atlantic data flows will further force Google to comply
Track Multiple Touch-Points
Do you have multiple websites, and maybe an app you need to track user journeys in one place? GA4 offers better cross-app tracking, collecting both website and app data to track interactions across websites and mobile apps
Note: We are not affiliated with any specific analytics platform
How We Work
- We review existing analytics
- We review business goals together
- Create a measurement plan
- We prioritize implementation goals
- We define KPIs
- Set targets
- Setup Google Tag Manager (GTM)
- Setup GA4 with GTM
- Setup Goals/Events & confirm they're serving data on GA4
- Create Dashboards & Reports
- Track & Debug
