Social Media Marketing
Everyone today is on some social media platform. Whether that’s TikTok, Twitter, or LinkedIn, or alternatives like Mastodon or Discord – social media is the first option that comes to mind when looking to expand connections in any industry.
Social media platforms can help a company, an individual, or a brand expand its online footprint by:
- Contacting their target audience
- Building brand awareness
- Creating loyal following
- Opening a dialogue with their audience
- Improving website traffic
- Finding inspiration
- Gathering leads
While we are mostly accustomed to talking about platforms like Facebook, Twitter, or Instagram, the range of online platforms, where people gather to discuss products and companies is not limited to these. Many competing platforms have a large user engagement. Some come in the form of messaging apps like WhatApp or Telegram, others in the form of a forum (using the phrase loosely here) like Reddit or Quora. And then, there are hundreds of specialized platforms that serve specific interests like Product Hunt or Imgur, not to mention the tents of localized channels like Weibo or VK. The possibilities are endless and so are the opportunities.
4+1 Steps to Effective Social Media Marketing
Basically How We Work With Our Clients…
SWOT Analysis
Step 1: SWOT Analysis
A SWOT analysis helps us examine and identify the strengths but also the weaknesses of a company or brand. We analyze the online footprint of the client while considering the opportunities, threats, weaknesses, and strengths.
Competitive Analysis
Step 2: Competitive Analysis
A competitive analysis is a great way to understand the market and the client's competitors. By looking at how competitors place themselves, we discover opportunities and pitfalls that can benefit our client, for example which ad words are they spending on. By digging into the competition, we learn faster.
Social Media Strategy
Step 3: Strategy
We create a strategy on
- the social media platforms we will be using for the client,
- an outline of the content that will be posted,
- the responsibilities of the content creation and social media teams,
- the ad spend strategy, and
- the KPIs we want to achieve
- the social media platforms we will be using for the client,
- an outline of the content that will be posted,
- the responsibilities of the content creation and social media teams,
- the ad spend strategy, and
- the KPIs we want to achieve
Deployment
Step 4: Deployment
We bring together the strategy, the right platforms, the content, and the team members who will run and supervise the social media outreach campaigns. We can run the campaign or train your team to do it. That's up to the client's needs but also the complexity of each product or service. Some times the client knows best and just needs our support.
Analytics & Monitoring
Step 5: Analytics & Monitoring
A social media strategy includes social media goals and targets that complement the client's overall digital marketing strategy. Through analytics, monitoring and reporting, we constantly improve our actions to achieve the targets but also keep our clients in the loop.
SWOT Analysis
Step 1: SWOT Analysis
A SWOT analysis helps us examine and identify the strengths but also the weaknesses of a company or brand. We analyze the online footprint of the client while considering the opportunities, threats, weaknesses, and strengths.
Competitive Analysis
Step 2: Competitive Analysis
A competitive analysis is a great way to understand the market and the client's competitors. By looking at how competitors place themselves, we discover opportunities and pitfalls that can benefit our client, for example which ad words are they spending on. By digging into the competition, we learn faster.
Social Media Strategy
Step 3: Strategy
We create a strategy on
- the social media platforms we will be using for the client,
- an outline of the content that will be posted,
- the responsibilities of the content creation and social media teams,
- the ad spend strategy, and
- the KPIs we want to achieve
- the social media platforms we will be using for the client,
- an outline of the content that will be posted,
- the responsibilities of the content creation and social media teams,
- the ad spend strategy, and
- the KPIs we want to achieve
Deployment
Step 4: Deployment
We bring together the strategy, the right platforms, the content, and the team members who will run and supervise the social media outreach campaigns. We can run the campaign or train your team to do it. That's up to the client's needs but also the complexity of each product or service. Some times the client knows best and just needs our support.
Analytics & Monitoring
Step 5: Analytics & Monitoring
A social media strategy includes social media goals and targets that complement the client's overall digital marketing strategy. Through analytics, monitoring and reporting, we constantly improve our actions to achieve the targets but also keep our clients in the loop.
Platforms We Work With
and a lot more …in this ever changing communication landscape
Communication & Interaction
We can help you develop and execute the best performing social media strategy that will suit your business needs and goals
How We Work
Account Manager
We provide hands-on services with a dedicated account manager, for each client. Our qualified team executes the project, or provides guidance on the marketing strategy helping the client’s team execute the individual actions. The dedicated account manager is available to discuss actions and client needs.
Analytics
We use weekly meetings to present our reports, regarding all our inbound and outbound activities. We use analytics from different tools like Semrush, Google Analytics, MixPanel, HotJar, etc. to monitor progress. We maintain extensive spreadsheet reports on all our outreach campaigns accessible by the client at all times.
