Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business
Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your data–immediately.
Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience
To reach a technical audience, you must acknowledge that developer marketing does not exist. Then, once you put away your marketing toolbox, you can begin to authentically engage with developers, a first step towards cultivating future customers.
Continuous API Management: Making the Right Decisions in an Evolving Landscape
The second edition of this book provides maturity models for individual APIs and multi-API landscapes to help you invest the right human and company resources for the right maturity level at the right time.
Design and Build Great Web APIs: Robust, Reliable, and Resilient
From design to code to test to deployment, unlock hidden business value and release stable and scalable web APIs that meet customer needs and solve important business problems in a consistent and reliable manner.
Get in the Van and Other Tips for Getting Meaningful Customer Feedback
Michael Sippey has been building tech products for over 20 years. His most valuable ideas, though? They came from speaking with customers. Here’s how.