Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business
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Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your data–immediately.
Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience
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To reach a technical audience, you must acknowledge that developer marketing does not exist. Then, once you put away your marketing toolbox, you can begin to authentically engage with developers, a first step towards cultivating future customers.
Continuous API Management: Making the Right Decisions in an Evolving Landscape
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The second edition of this book provides maturity models for individual APIs and multi-API landscapes to help you invest the right human and company resources for the right maturity level at the right time.
Design and Build Great Web APIs: Robust, Reliable, and Resilient
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From design to code to test to deployment, unlock hidden business value and release stable and scalable web APIs that meet customer needs and solve important business problems in a consistent and reliable manner.
Get in the Van and Other Tips for Getting Meaningful Customer Feedback
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Michael Sippey has been building tech products for over 20 years. His most valuable ideas, though? They came from speaking with customers. Here’s how.