How Can I Use Events To Promote My Business?
When looking for ways to get the word out about your business, events are one easy, and often entertaining, way to do so, whether you’re mingling in the crowd, part of the vendors or speaking on stage. The results can be useful in terms of exposure and familiarity.
Why Marketers Should be Switching to GA4, ASAP
Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data and thus you will be missing out on important marketing insights. Insights that you will never get back if you don’t prepare early, as migrating and setting up for event-based analytics takes time and resources. So you should be migrating to GA4 now!
