In a recent conversation with a marketing professional, specializing in SEO and trying to learn more on analytics and how he can measure the impact of his efforts, he asked me which AI-powered digital marketing tools we use in our company. Fair question, but the thing is we don’t actually evaluate our digital marketing tools on whether they have AI or not. Basically if they do, artificial intelligence is something that works in the background, and we haven’t come across any AI functionality that we wouldn’t do without… up to now.
But then again we’ve just started learning about chatGPT, although still grappling with how we can use it effectively in our work. We do like Feedly’s AI, as it works well in finding news that each of us are truly interested in. And then there’s WriterAccess Find a writer with a similar style, to any article you like, which also works quite well. So, maybe we just haven’t given it much thought. Maybe the tools we’re using are so definitively better… that if they did switch off their AI we would feel handicapped, and only then realize what a difference AI is making.
So, why would you want AI-powered marketing tools?
Improved targeting
Large amounts of customer data need AI-powered tools to identify patterns and preferences and thus create highly targeted marketing campaigns that are more likely to resonate with customers. The more the data the more difficult it is for humans to do this on their own. Not to mention how time consuming it is.
Personalization
AI-powered digital marketing tools can use customer data to create personalized marketing messages and experiences. Personalization can lead to stronger customer relationships and higher loyalty.
Efficiency
Automation of marketing tasks, such as ad placement and campaign optimization can help companies save time and reduce costs, while still achieving better results.
Better decision-making
AI-powered tools can provide real-time insights into campaign performance and customer behavior. Insights that should be used to make data-driven decisions and optimize marketing strategies.
Competitive advantage
This is an important reason. AI-powered digital marketing tools are still relatively new, so businesses that adopt them early can gain a competitive advantage over their competitors. Many of these tools have a steep learning curve and significant financial investment, but in the long run can land you more clients. Customers tend to trust marketing agencies who seem to understand leading-edge technologies. Even for internal marketing teams, it’s important to use AI tools that show they are making effective use of large ad budgets.
AI-Powered Marketing Tools, by Startups, that we want to Try Out
Albert
Cortex
Adext
Valossa
GumGum
Revuze
Pathmatics
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