Need to Migrate Setup Understand Analytics?
We have experience with Google Analytics (GA4), Google Tag Manager(GTM), Migrating from UA to GA4,
Cookieless Analytics platforms, Heatmaps, Surveys, and Advanced Reporting
Why Are Analytics Important?
Monitoring marketing efforts is a no brainer. Given the many different ways people interact with your business, you need tools and people with knowledge and expertise to setup, monitor and help you understand where your users are coming from, what they are looking for, and how you may improve your offering to satisfy them better, and eventually sell more of your products or services.
Analytics is the yardstick for understanding user journeys
1
Reveal Intelligent Business Insights
Collecting data from users, across your different touch-points, can facilitate with insight discovery and improve growth. By knowing what your users are doing and how they are moving between websites and apps can put you in a better position to satisfy their needs.
2
Scale Your Business
Knowing what sells more, why users are not completing a purchase, or which articles produce the most conversions are key data, that you need to be aware of, in order to improve your business. You need to know what is happening at every stage of the custoimer journey.
3
Achieve Your Marketing Goals
Having a marketing strategy is great but not measuring it correctly makes no sense. Monitor each campaign, landing page or event by setting up the right tools and staying on top of data ready to improve outcomes.
4
Adapt to a Changing Environment
With multiple touch points a business has to know where, when, and hopefully why users came to our site or app. While analytics is not the silver bullet it can help us understand what is going on, make changes, and see the results of these in our data.
Time Until
Google Universal Analytics(UA)
Become Obsolete
How We Work
- We review existing analytics
- We review business goals together
- Create a measurement plan
- We prioritize implementation goals
- We define KPIs
- Set targets
- Setup Google Tag Manager (GTM)
- Setup GA4 with GTM
- Setup Goals/Events & confirm they're serving data on GA4
- Create Dashboards & Reports
- Track & Debug
Some light reading on analytics...
Migrating to GA4 and Explore Reports for easier access to insights
Our strategy began with a seamless migration of their UA accounts to GA4, ensuring continuity and accuracy in data tracking. Post-migration, we focused on harnessing
10+1 Cookie-Free Alternatives to Google Analytics
There are many alternatives to Google Analytics but this article will stick to cookie-free or cookie-less alternatives. The reason we chose these is because we
Why Marketers Should be Switching to GA4, ASAP
Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data and
