Marketing and Photography

We live in a world full of visual stimuli. Our everyday life is flooded with images; they are all around us, whether it is in the news, in advertisements, in magazines, in social media, or websites and e-shops. Discover how photography and marketing walk side by side and can help you build a strong brand.
Becoming an Efficient Content Manager using WP & Elementor

Being a content manager (CM) makes you responsible for the freshness, quality, and consistency of a website’s content. It involves tasks such as research, planning, and writing, and a technical know-how is an absolute must to ensure optimal content handling and presentation.
How to Avoid Bad Website Design

Learning to recognize bad website design is essential for building and maintaining a successful online presence. Let’s see a short list of don’ts, for a website, with a few tips on how to avoid them.
The Lean Product Playbook – How to Innovate with Minimum Viable Products and Rapid Customer Feedback

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
Building a StoryBrand: Clarify Your Message So Customers Will Listen

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.
Empowered: Ordinary People, Extraordinary Products

EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we’re supposed to do it, but nobody seems willing to admit that it’s easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Running Lean: Iterate from Plan A to a Plan That Works

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a product/market fit for your fledgling venture.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.