Navigating the Cookieless Future in Performance Marketing
Discover the impact of a cookieless future on performance marketing. Learn how to adapt your strategies and leverage new technologies with expert guidance from Digital Giraffes
Google Shopping: Όλα Όσα Πρέπει να Ξέρετε
Οι Αγορές Google (Google Shopping) λειτουργούν μέσω της πλατφόρμας Google Ads, όπου πληρώνετε με pay per click. Οι διαφημίσεις εμφανίζονται στα αποτελέσματα αναζήτησης όταν κάποιος ψάχνει για σχετικά προϊόντα. Οι διαφημίσεις αυτές προσελκύουν καταναλωτές που είναι ήδη έτοιμοι να αγοράσουν, οδηγώντας τους κατευθείαν στη σελίδα προϊόντος του καταστήματός σας.
Google Shopping: Everything You Need to Know
Google Shopping operates through the Google Ads platform. When users search for products, Shopping ads appear, showcasing product images, prices, and retailer names. These ads target ready-to-buy customers and lead them directly to the product pages on your eshop.
Maximizing ROAS Through Measurable Marketing: A Guide for Small Business Owners
Maximizing ROAS through measurable marketing is not just about spending more but spending smarter. By avoiding common mistakes, debunking myths, addressing limiting beliefs, and overcoming challenges, small business owners can significantly enhance their marketing effectiveness. Focusing on desired outcomes and employing strategic, data-driven approaches will ensure that your marketing efforts yield the best possible returns. Embrace these principles, and watch your e-commerce business thrive.
Developing an ML predictive web app for diabetes diagnosis
Our strategy for developing the LPancreas web application was to create a seamless, user-friendly platform that could effectively leverage the power of machine learning for diabetes diagnosis and monitoring.
Migrating to GA4 and Explore Reports for easier access to insights
Our strategy began with a seamless migration of their UA accounts to GA4, ensuring continuity and accuracy in data tracking. Post-migration, we focused on harnessing the advanced capabilities of GA4 by developing a series of custom Explore reports. These tailored reports provided the client with actionable insights into critical areas such as landing page performance, traffic sources, and user behavior on key pages.
Working with a biomedical AI/ML to achieve brand recognition and engagement
Our approach to elevating the young startup’s brand in the biomedical sector and attracting sign-ups to their platform was rooted in a creative and organic methodology. Over the span of two years, we executed a dynamic and multifaceted strategy that seamlessly integrated various organic marketing activities to build a robust and internationally recognized brand.
Building authority and engaging with the scientific-health research community
With the purpose of promoting the EU-funded PHIRI project we meticulously crafted a comprehensive marketing strategy that seamlessly integrated a detailed schedule outlining the timing and execution of each component.
Partnering with Five One Labs Startup Incubator
We’re proud to announce our partnership with Five One Labs, an international startup incubator that helps talented entrepreneurs from diverse communities launch their startups. We’ll be working with them to attract speaking opportunities on global event stages, for their founders, but also offering marketing mentoring to any of their wonderful lineup of startups that may need it.
Riding the Pros and Cons of Integrating ERP Systems with E-commerce Platforms
ERP e-commerce integration refers to the process of connecting an e-commerce platform (e.g. WooCommerce) with an ERP system. This allows for a better flow of data and synchronization between the two systems, improving accuracy and minimizing siloes in the process. It also is incredibly resource intense. So we ask is it worth it?
