Why Marketing is Important for a Good Website

Why Marketing is important for a good Website

Websites are not like a brick and mortar store. Users can ‘come in’ from any webpage. There is no sales assistant to guide them. You need a marketing expert to help you build a successful website that will actually sell your products or brand.

Why Marketers Should be Switching to GA4, ASAP

Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data and thus you will be missing out on important marketing insights. Insights that you will never get back if you don’t prepare early, as migrating and setting up for event-based analytics takes time and resources. So you should be migrating to GA4 now!

Are Your Lights On?

Are your lights on?

An entertaining look into the human activity of problem solving, this book tells you how to figure out what the problem really is, determine whose problem it is anyway, and decide whether you really want to solve it.

Radical Candor: How to get what you want by saying what you mean

Radical Candor, Kim Scott

Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, delivered to produce better results and help employees develop their skills and boundaries of success.

Babis Makrynikolas, VP of Prod. Blueground

Babis Makrynikolas, VP Product at Blueground

Babis Makrynikolas, VP of Product at Blueground, a platform that caters to rentals of fully furnished apartments, is sharing best practices for efficient PM hiring, analyzing the different dimensions for assessing PMs, discussing who should be part of the interview process and touch on other topics such as ideas for building a more diverse team, deciding on candidate seniority, and setting a high hiring bar.

Maria Arnaoutaki, Senior PM, Spotify

Maria Arnaoutaki, Senior Product Manager at Spotify

Product 360 hosts Maria Arnaoutaki, Senior Product Manager at Spotify. Maria pivoted from teaching to tech when she discovered her interest in product and software after joining an early-stage Greek startup, Nannuka. Self-taught in coding and data analysis, she’s now a product lead at Spotify in London, focused on platform product teams while also managing a team of product managers.

JADBio awarded spin-off of the year

JADBio Spin-off of the year

JADBio, a leader in Automated Machine Learning for life-scientists, with offices in Los Angeles(CA), Denmark, and Greece, won the 1st Prize as “Spin-off of the Year”, 2021 at the 1st National Startup Awards by Elevate Greece, the Greek Government’s official platform for the Greek Startup Ecosystem.