Why Marketing is Important for a Good Website
Websites are not like a brick and mortar store. Users can ‘come in’ from any webpage. There is no sales assistant to guide them. You need a marketing expert to help you build a successful website that will actually sell your products or brand.
Why Marketers Should be Switching to GA4, ASAP
Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data and thus you will be missing out on important marketing insights. Insights that you will never get back if you don’t prepare early, as migrating and setting up for event-based analytics takes time and resources. So you should be migrating to GA4 now!
Marketing for an Artificial Intelligence Startup
It’s not enough to build a working AI technology. You also need to tell people about it. Learn everything about how to Reach Out and Market your AI product to the world!
Are Your Lights On?
An entertaining look into the human activity of problem solving, this book tells you how to figure out what the problem really is, determine whose problem it is anyway, and decide whether you really want to solve it.
Super Thinking: The Big Book of Mental Models
The next time you find yourself faced with a difficult decision or just trying to understand a complex situation, let Super Thinking upgrade your brain with mental models.
Radical Candor: How to get what you want by saying what you mean
Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, delivered to produce better results and help employees develop their skills and boundaries of success.
On Writing Well – The Classic Guide to Writing Non-Fiction
It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet.
Babis Makrynikolas, VP of Prod. Blueground
Babis Makrynikolas, VP of Product at Blueground, a platform that caters to rentals of fully furnished apartments, is sharing best practices for efficient PM hiring, analyzing the different dimensions for assessing PMs, discussing who should be part of the interview process and touch on other topics such as ideas for building a more diverse team, deciding on candidate seniority, and setting a high hiring bar.
Maria Arnaoutaki, Senior PM, Spotify
Product 360 hosts Maria Arnaoutaki, Senior Product Manager at Spotify. Maria pivoted from teaching to tech when she discovered her interest in product and software after joining an early-stage Greek startup, Nannuka. Self-taught in coding and data analysis, she’s now a product lead at Spotify in London, focused on platform product teams while also managing a team of product managers.
JADBio awarded spin-off of the year
JADBio, a leader in Automated Machine Learning for life-scientists, with offices in Los Angeles(CA), Denmark, and Greece, won the 1st Prize as “Spin-off of the Year”, 2021 at the 1st National Startup Awards by Elevate Greece, the Greek Government’s official platform for the Greek Startup Ecosystem.
