Digital Marketing & PR | AI Aficionados

Digital Marketing & PR | AI Aficionados

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Maximizing ROAS through measurable marketing is not just about spending more but spending smarter. By avoiding common mistakes, debunking myths, addressing limiting beliefs, and overcoming challenges, small business owners can significantly enhance their marketing effectiveness. Focusing on desired outcomes and employing strategic, data-driven approaches will ensure that your marketing efforts yield the best possible returns. Embrace these principles, and watch your e-commerce business thrive.

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Are your lights on?
Book
Vicki Kolovou

Are Your Lights On?

An entertaining look into the human activity of problem solving, this book tells you how to figure out what the problem really is, determine whose problem it is anyway, and decide whether you really want to solve it.

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Radical Candor, Kim Scott
Book
Vicki Kolovou

Radical Candor: How to get what you want by saying what you mean

Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, delivered to produce better results and help employees develop their skills and boundaries of success.

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Product Management Books
News
Kalliopi Fountoulaki

Product Managers & their favourite Books

Product 360 is a monthly event series that aims at bringing together all the knowledge from Product, UX, Design, Data and Engineering under the same roof and share experiences and best practices from global product leaders. One of the questions that runs every single time is what are their favourite books that they would suggest to aspiring PMs. We compiled a small list of these Product Management books and resources according to their recommendations.

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Babis Makrynikolas, VP Product at Blueground
Event
Vicki Kolovou

Babis Makrynikolas, VP of Prod. Blueground

Babis Makrynikolas, VP of Product at Blueground, a platform that caters to rentals of fully furnished apartments, is sharing best practices for efficient PM hiring, analyzing the different dimensions for assessing PMs, discussing who should be part of the interview process and touch on other topics such as ideas for building a more diverse team, deciding on candidate seniority, and setting a high hiring bar.

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Maria Arnaoutaki, Senior Product Manager at Spotify
Event
Vicki Kolovou

Maria Arnaoutaki, Senior PM, Spotify

Product 360 hosts Maria Arnaoutaki, Senior Product Manager at Spotify. Maria pivoted from teaching to tech when she discovered her interest in product and software after joining an early-stage Greek startup, Nannuka. Self-taught in coding and data analysis, she’s now a product lead at Spotify in London, focused on platform product teams while also managing a team of product managers.

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JADBio Spin-off of the year
News
Vicki Kolovou

JADBio awarded spin-off of the year

JADBio, a leader in Automated Machine Learning for life-scientists, with offices in Los Angeles(CA), Denmark, and Greece, won the 1st Prize as “Spin-off of the Year”, 2021 at the 1st National Startup Awards by Elevate Greece, the Greek Government’s official platform for the Greek Startup Ecosystem.

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Good Girl Mafia
Interview
Vicki Kolovou

Marketing & Artificial Intelligence

Our Marketing Director, a lifelong entrepreneur, talked to Diana Perkovic, founder of Good Girl Mafia, at her podcast, Monday Moments in 5. Diana was happy to announce that Vicki was her first guest ever from the world of Artificial Intelligence. So, feel free to enjoy Vicki’s cascading personality and impetuous mind, talking about entrepreneurship, life, and failure as a growth factor … and a little bit about artificial intelligence.

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How Can I Use Events To Promote My Business?
Popi Paraschaki

How Can I Use Events To Promote My Business?

When looking for ways to get the word out about your business, events are one easy, and often entertaining, way to do so, whether you’re mingling in the crowd, part of the vendors or speaking on stage. The results can be useful in terms of exposure and familiarity.

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Vicki Kolovou

Why Marketers Should be Switching to GA4, ASAP

Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data and thus you will be missing out on important marketing insights. Insights that you will never get back if you don’t prepare early, as migrating and setting up for event-based analytics takes time and resources. So you should be migrating to GA4 now!

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How to become an efficient Content Manager using WordPress and Elementor
Kalliopi Fountoulaki

Becoming an Efficient Content Manager using WP & Elementor

Being a content manager (CM) makes you responsible for the freshness, quality, and consistency of a website’s content. It involves tasks such as research, planning, and writing, and a technical know-how is an absolute must to ensure optimal content handling and presentation.

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Why You Should Be Speaking at Tech Conferences
Popi Paraschaki

Why You Should be Speaking at Tech Conferences

Why you should be speaking at Tech Conferences all over the world and how we can help get you there. Being invited as a speaker provides credibility about your business as well as showcasing your knowledge of the market and industry. The opportunities for networking and building relations with potential clients is also significant.

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10 awesome andd free AI tools you should know
Vicky Tsiachri

7 Awesome and Free AI Tools you Should Know

We collected 7 free artificial intelligence(AI) tools, most of them easy to use, and some more sophisticated like building ML models. We did try to be unique and avoid many of the AI platforms you’ll find in most posts of Best AI Tools.

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How to avoid bad website design
Kalliopi Fountoulaki

How to Avoid Bad Website Design

Learning to recognize bad website design is essential for building and maintaining a successful online presence. Let’s see a short list of don’ts, for a website, with a few tips on how to avoid them.

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