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- October 3, 2023
- September 15, 2023
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Building a StoryBrand: Clarify Your Message So Customers Will Listen
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.
Empowered: Ordinary People, Extraordinary Products
EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we’re supposed to do it, but nobody seems willing to admit that it’s easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Running Lean: Iterate from Plan A to a Plan That Works
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a product/market fit for your fledgling venture.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
The Making of a Manager: What to Do When Everyone Looks to You
Whether you’re new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.
Escaping The Build Trap
This book by Melissa Perri, CEO of Produx Labs, provides a toolbox of product management principles that can be applied to any company, big or small.
Inspired: How to Create Tech Products Customers Love
INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business
Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your data–immediately.
Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience
To reach a technical audience, you must acknowledge that developer marketing does not exist. Then, once you put away your marketing toolbox, you can begin to authentically engage with developers, a first step towards cultivating future customers.
Continuous API Management: Making the Right Decisions in an Evolving Landscape
The second edition of this book provides maturity models for individual APIs and multi-API landscapes to help you invest the right human and company resources for the right maturity level at the right time.
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10+1 Cookie-Free Alternatives to Google Analytics
There are many alternatives to Google Analytics but this article will stick to cookie-free or cookie-less alternatives. The reason we chose these is because we wanted to find a way to respect user privacy and basically be GDPR compliant, serving EEA users and clients.
7+1 Free AI Tools You Should Learn About
We collected 8 more free artificial intelligence(AI) tools, some for fun and some for work. Once more we tried to be unique when looking for the best AI Tools.
Why Marketing is Important for a Good Website
Websites are not like a brick and mortar store. Users can ‘come in’ from any webpage. There is no sales assistant to guide them. You need a marketing expert to help you build a successful website that will actually sell your products or brand.
Marketing and Photography
We live in a world full of visual stimuli. Our everyday life is flooded with images; they are all around us, whether it is in the news, in advertisements, in magazines, in social media, or websites and e-shops. Discover how photography and marketing walk side by side and can help you build a strong brand.
How Can I Use Events To Promote My Business?
When looking for ways to get the word out about your business, events are one easy, and often entertaining, way to do so, whether you’re mingling in the crowd, part of the vendors or speaking on stage. The results can be useful in terms of exposure and familiarity.
Why Marketers Should be Switching to GA4, ASAP
Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data and thus you will be missing out on important marketing insights. Insights that you will never get back if you don’t prepare early, as migrating and setting up for event-based analytics takes time and resources. So you should be migrating to GA4 now!
