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We’ve worked on pitch decks for investor pitching, in private, and for public pitching events; and of course we’ve built many decks for brand awareness. A great pitch deck for a startup should effectively communicate your business idea, value proposition, and growth potential to investors, potential partners, or any audience.
Large amounts of customer data need AI-powered digital marketing tools to identify patterns and preferences and thus create highly targeted...

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Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data and ...
Learning to recognize bad website design is essential for building and maintaining a successful online presence. Let’s see a short list of don’ts, for a ...
We examine two types of Lead Generation or LinkedIn automation tools, cloud-based & Chrome extensions. We've tested them in production for our clients. ...
Here are the top AI & ML conferences for 2023, which you should be aiming to speak in. Public speaking in major technology events can ...
Product 360 is a monthly event series that aims at bringing together all the knowledge from Product, UX, Design, Data and Engineering under the same ...

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10+1 alternative cookieless analytics
Vicki Kolovou

10+1 Cookie-Free Alternatives to Google Analytics

There are many alternatives to Google Analytics but this article will stick to cookie-free or cookie-less alternatives. The reason we chose these is because we wanted to find a way to respect user privacy and basically be GDPR compliant, serving EEA users and clients.

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Why Marketing is important for a good Website
Vicki Kolovou

Why Marketing is Important for a Good Website

Websites are not like a brick and mortar store. Users can ‘come in’ from any webpage. There is no sales assistant to guide them. You need a marketing expert to help you build a successful website that will actually sell your products or brand.

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Marketing & Photography by Monika Kritikou
Kalliopi Fountoulaki

Marketing and Photography

We live in a world full of visual stimuli. Our everyday life is flooded with images; they are all around us, whether it is in the news, in advertisements, in magazines, in social media, or websites and e-shops. Discover how photography and marketing walk side by side and can help you build a strong brand.

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How Can I Use Events To Promote My Business?
Popi Paraschaki

How Can I Use Events To Promote My Business?

When looking for ways to get the word out about your business, events are one easy, and often entertaining, way to do so, whether you’re mingling in the crowd, part of the vendors or speaking on stage. The results can be useful in terms of exposure and familiarity.

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Vicki Kolovou

Why Marketers Should be Switching to GA4, ASAP

Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data and thus you will be missing out on important marketing insights. Insights that you will never get back if you don’t prepare early, as migrating and setting up for event-based analytics takes time and resources. So you should be migrating to GA4 now!

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