Digital Marketing & PR | AI Aficionados

Digital Marketing & PR | AI Aficionados

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Maximizing ROAS through measurable marketing is not just about spending more but spending smarter. By avoiding common mistakes, debunking myths, addressing limiting beliefs, and overcoming challenges, small business owners can significantly enhance their marketing effectiveness. Focusing on desired outcomes and employing strategic, data-driven approaches will ensure that your marketing efforts yield the best possible returns. Embrace these principles, and watch your e-commerce business thrive.

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Designing an Effective Header and Navigation Menu
Opinion
Vicki Kolovou

Designing an Effective Header and Navigation Menu

We’ve designed and developed multiple websites over the years. One of the most key parts of creating a website is designing the navigation menu. A navigation menu is essentially the roadmap for a website, guiding users to the different pages and sections of the site. It’s also indicative of what the business believes in.

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Creating a content strategy for your website
Opinion
Vicki Kolovou

Creating a Content Strategy for your Website

Having a content strategy for your website can help you and your brand with thought leadership in your respective field. It’s great for your online footprint, while search engines will serve you more often, in their organic results, ramping up your impressions for specific keywords.

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AI-Powered Digital Marketing Tools
Opinion
Vicki Kolovou

AI-Powered Digital Marketing Tools

Large amounts of customer data need AI-powered digital marketing tools to identify patterns and preferences and thus create highly targeted marketing campaigns that are more likely to resonate with customers.

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5 Mistakes in Cold Outreach & How to Fix
Opinion
Nick Spanoudakis

5 Mistakes in Cold Outreach & How to Fix

Cold outreach has its challenges and it is not for the faint of heart. To be successful, it’s important to follow best practices and avoid common mistakes that can harm your chances of success. With the right approach and strategies, cold outreach can be a valuable tool for businesses looking to grow and expand.

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Building your brand as a speaker
Opinion
Popi Paraschaki

Building your Brand as a Speaker

In today’s globalized business landscape, one of the most effective ways to promote one’s brand, establish credibility, and expand networks is by speaking at international conferences.

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10+1 alternative cookieless analytics
Opinion
Vicki Kolovou

10+1 Cookie-Free Alternatives to Google Analytics

There are many alternatives to Google Analytics but this article will stick to cookie-free or cookie-less alternatives. The reason we chose these is because we wanted to find a way to respect user privacy and basically be GDPR compliant, serving EEA users and clients.

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Why Marketing is important for a good Website
Opinion
Vicki Kolovou

Why Marketing is Important for a Good Website

Websites are not like a brick and mortar store. Users can ‘come in’ from any webpage. There is no sales assistant to guide them. You need a marketing expert to help you build a successful website that will actually sell your products or brand.

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Marketing & Photography by Monika Kritikou
Opinion
Kalliopi Fountoulaki

Marketing and Photography

We live in a world full of visual stimuli. Our everyday life is flooded with images; they are all around us, whether it is in the news, in advertisements, in magazines, in social media, or websites and e-shops. Discover how photography and marketing walk side by side and can help you build a strong brand.

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How Can I Use Events To Promote My Business?
Opinion
Popi Paraschaki

How Can I Use Events To Promote My Business?

When looking for ways to get the word out about your business, events are one easy, and often entertaining, way to do so, whether you’re mingling in the crowd, part of the vendors or speaking on stage. The results can be useful in terms of exposure and familiarity.

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Opinion
Vicki Kolovou

Why Marketers Should be Switching to GA4, ASAP

Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data and thus you will be missing out on important marketing insights. Insights that you will never get back if you don’t prepare early, as migrating and setting up for event-based analytics takes time and resources. So you should be migrating to GA4 now!

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How to become an efficient Content Manager using WordPress and Elementor
Opinion
Kalliopi Fountoulaki

Becoming an Efficient Content Manager using WP & Elementor

Being a content manager (CM) makes you responsible for the freshness, quality, and consistency of a website’s content. It involves tasks such as research, planning, and writing, and a technical know-how is an absolute must to ensure optimal content handling and presentation.

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ML for Biomedical data
Vicki Kolovou

Working with a biomedical AI/ML to achieve brand recognition and engagement

Our approach to elevating the young startup’s brand in the biomedical sector and attracting sign-ups to their platform was rooted in a creative and organic methodology. Over the span of two years, we executed a dynamic and multifaceted strategy that seamlessly integrated various organic marketing activities to build a robust and internationally recognized brand.

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ABCURED Wins First Prize at the NBG Business Seed Awards
Ero Lefa

ABCURED Wins First Prize at the NBG Business Seed Awards

ABCURED, one of our clients, is developing astounding innovation in biomedicine. Our warmest congratulations for their win of the 1st Award at the NBG Business Seeds 13th Innovation & Technology Competition for their groundbreaking diabetes diagnostic method.

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IFA Berlin
Popi Paraschaki

Speaking at IFA Berlin

DG went to IFA in Berlin in support of our three event speakers, introduced by our team to the organisers. Since 1924, IFA has been a landmark event, in Europe, introducing major technology advances like detectors, tube radio receivers, the first European car radio, and colour TV.

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Popi Paraschaki

SXSW PanelPicker: Vote How To Hack Your People

We are thrilled to nominate the fascinating topic of How To Hack Your People – Empower Teams To Navigate New Tech, and Dr. Deborah Gilboa (aka Dr. G) for a wonderful speaking opportunity at SXSW 2024. VOTE for her now!

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