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- October 3, 2023
- September 15, 2023
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Why Marketing is Important for a Good Website
Websites are not like a brick and mortar store. Users can ‘come in’ from any webpage. There is no sales assistant to guide them. You need a marketing expert to help you build a successful website that will actually sell your products or brand.
Marketing and Photography
We live in a world full of visual stimuli. Our everyday life is flooded with images; they are all around us, whether it is in the news, in advertisements, in magazines, in social media, or websites and e-shops. Discover how photography and marketing walk side by side and can help you build a strong brand.
How Can I Use Events To Promote My Business?
When looking for ways to get the word out about your business, events are one easy, and often entertaining, way to do so, whether you’re mingling in the crowd, part of the vendors or speaking on stage. The results can be useful in terms of exposure and familiarity.
Why Marketers Should be Switching to GA4, ASAP
Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data and thus you will be missing out on important marketing insights. Insights that you will never get back if you don’t prepare early, as migrating and setting up for event-based analytics takes time and resources. So you should be migrating to GA4 now!
Becoming an Efficient Content Manager using WP & Elementor
Being a content manager (CM) makes you responsible for the freshness, quality, and consistency of a website’s content. It involves tasks such as research, planning, and writing, and a technical know-how is an absolute must to ensure optimal content handling and presentation.
Why You Should be Speaking at Tech Conferences
Why you should be speaking at Tech Conferences all over the world and how we can help get you there. Being invited as a speaker provides credibility about your business as well as showcasing your knowledge of the market and industry. The opportunities for networking and building relations with potential clients is also significant.
7 Awesome and Free AI Tools you Should Know
We collected 7 free artificial intelligence(AI) tools, most of them easy to use, and some more sophisticated like building ML models. We did try to be unique and avoid many of the AI platforms you’ll find in most posts of Best AI Tools.
How to Avoid Bad Website Design
Learning to recognize bad website design is essential for building and maintaining a successful online presence. Let’s see a short list of don’ts, for a website, with a few tips on how to avoid them.
A(nother) Guide on Lead Generation Tools
We examine two types of Lead Generation or LinkedIn automation tools, cloud-based & Chrome extensions. We’ve tested them in production for our clients.
Top AI/ML Events You Should Not Miss
Here are the top AI & ML conferences for 2023, which you should be aiming to speak in. Public speaking in major technology events can result in short and long-term impacts, which can lead to a net positive benefit in sales and brand awareness.
Marketing for an Artificial Intelligence Startup
It’s not enough to build a working AI technology. You also need to tell people about it. Learn everything about how to Reach Out and Market your AI product to the world!
The Lean Product Playbook – How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Latest Posts
Resources
Create a Winning Pitch Deck for your Startup
We’ve worked on pitch decks for investor pitching, in private, and for public pitching events; and of course we’ve built many decks for brand awareness. A great pitch deck for a startup should effectively communicate your business idea, value proposition, and growth potential to investors, potential partners, or any audience.
Designing an Effective Header and Navigation Menu
We’ve designed and developed multiple websites over the years. One of the most key parts of creating a website is designing the navigation menu. A navigation menu is essentially the roadmap for a website, guiding users to the different pages and sections of the site. It’s also indicative of what the business believes in.
Creating a Content Strategy for your Website
Having a content strategy for your website can help you and your brand with thought leadership in your respective field. It’s great for your online footprint, while search engines will serve you more often, in their organic results, ramping up your impressions for specific keywords.
AI-Powered Digital Marketing Tools
Large amounts of customer data need AI-powered digital marketing tools to identify patterns and preferences and thus create highly targeted marketing campaigns that are more likely to resonate with customers.
5 Mistakes in Cold Outreach & How to Fix
Cold outreach has its challenges and it is not for the faint of heart. To be successful, it’s important to follow best practices and avoid common mistakes that can harm your chances of success. With the right approach and strategies, cold outreach can be a valuable tool for businesses looking to grow and expand.
Building your Brand as a Speaker
In today’s globalized business landscape, one of the most effective ways to promote one’s brand, establish credibility, and expand networks is by speaking at international conferences.
