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Create a Winning Pitch Deck for your Startup
We’ve worked on pitch decks for investor pitching, in private, and for public pitching events; and of course we’ve built many decks for brand awareness. A great pitch deck for a startup should effectively communicate your business idea, value proposition, and growth potential to investors, potential partners, or any audience.
Designing an Effective Header and Navigation Menu
We’ve designed and developed multiple websites over the years. One of the most key parts of creating a website is designing the navigation menu. A navigation menu is essentially the roadmap for a website, guiding users to the different pages and sections of the site. It’s also indicative of what the business believes in.
Creating a Content Strategy for your Website
Having a content strategy for your website can help you and your brand with thought leadership in your respective field. It’s great for your online footprint, while search engines will serve you more often, in their organic results, ramping up your impressions for specific keywords.
AI-Powered Digital Marketing Tools
Large amounts of customer data need AI-powered digital marketing tools to identify patterns and preferences and thus create highly targeted marketing campaigns that are more likely to resonate with customers.
5 Mistakes in Cold Outreach & How to Fix
Cold outreach has its challenges and it is not for the faint of heart. To be successful, it’s important to follow best practices and avoid common mistakes that can harm your chances of success. With the right approach and strategies, cold outreach can be a valuable tool for businesses looking to grow and expand.
Building your Brand as a Speaker
In today’s globalized business landscape, one of the most effective ways to promote one’s brand, establish credibility, and expand networks is by speaking at international conferences.
10+1 Cookie-Free Alternatives to Google Analytics
There are many alternatives to Google Analytics but this article will stick to cookie-free or cookie-less alternatives. The reason we chose these is because we wanted to find a way to respect user privacy and basically be GDPR compliant, serving EEA users and clients.
7+1 Free AI Tools You Should Learn About
We collected 8 more free artificial intelligence(AI) tools, some for fun and some for work. Once more we tried to be unique when looking for the best AI Tools.
Why Marketing is Important for a Good Website
Websites are not like a brick and mortar store. Users can ‘come in’ from any webpage. There is no sales assistant to guide them. You need a marketing expert to help you build a successful website that will actually sell your products or brand.
Marketing and Photography
We live in a world full of visual stimuli. Our everyday life is flooded with images; they are all around us, whether it is in the news, in advertisements, in magazines, in social media, or websites and e-shops. Discover how photography and marketing walk side by side and can help you build a strong brand.
How Can I Use Events To Promote My Business?
When looking for ways to get the word out about your business, events are one easy, and often entertaining, way to do so, whether you’re mingling in the crowd, part of the vendors or speaking on stage. The results can be useful in terms of exposure and familiarity.
Why Marketers Should be Switching to GA4, ASAP
Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data and thus you will be missing out on important marketing insights. Insights that you will never get back if you don’t prepare early, as migrating and setting up for event-based analytics takes time and resources. So you should be migrating to GA4 now!
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Migrating to GA4 and Explore Reports for easier access to insights
Our strategy began with a seamless migration of their UA accounts to GA4, ensuring continuity and accuracy in data tracking. Post-migration, we focused on harnessing the advanced capabilities of GA4 by developing a series of custom Explore reports. These tailored reports provided the client with actionable insights into critical areas such as landing page performance, traffic sources, and user behavior on key pages.
Working with a biomedical AI/ML to achieve brand recognition and engagement
Our approach to elevating the young startup’s brand in the biomedical sector and attracting sign-ups to their platform was rooted in a creative and organic methodology. Over the span of two years, we executed a dynamic and multifaceted strategy that seamlessly integrated various organic marketing activities to build a robust and internationally recognized brand.
Building authority and engaging with the scientific-health research community
With the purpose of promoting the EU-funded PHIRI project we meticulously crafted a comprehensive marketing strategy that seamlessly integrated a detailed schedule outlining the timing and execution of each component.
A 3-day Holistic Journey into the Heart of Creativity
Backstage Pass is an interview series with event organisers from around the globe. Our first guest is none other than Maxim Jago. An accomplished public speaker himself and director of the Creativity Conference.
ABCURED Wins First Prize at the NBG Business Seed Awards
ABCURED, one of our clients, is developing astounding innovation in biomedicine. Our warmest congratulations for their win of the 1st Award at the NBG Business Seeds 13th Innovation & Technology Competition for their groundbreaking diabetes diagnostic method.
Speaking at IFA Berlin
DG went to IFA in Berlin in support of our three event speakers, introduced by our team to the organisers. Since 1924, IFA has been a landmark event, in Europe, introducing major technology advances like detectors, tube radio receivers, the first European car radio, and colour TV.
