Digital Marketing & PR | AI Aficionados

Digital Marketing & PR | AI Aficionados

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Netflix and the culture of reinvention
Book
Kalliopi Fountoulaki

No Rules Rules Netflix and the Culture of Reinvention

Drawing on hundreds of interviews with current Netflix employees and never-before-told stories from his own career, Hastings elaborates on these controversial principles at the heart of the Netflix psyche, which have generated results that are the envy of the business world.

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Mind the Product
Resource
Kalliopi Fountoulaki

Mind the PRODUCT

Mind the Product is the world’s largest community of passionate product people – run by product people, for product people, and united by a mission to push our craft forward together.

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Are your lights on?
Book
Vicki Kolovou

Are Your Lights On?

An entertaining look into the human activity of problem solving, this book tells you how to figure out what the problem really is, determine whose problem it is anyway, and decide whether you really want to solve it.

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Why Marketing is important for a good Website
Vicki Kolovou

Why Marketing is Important for a Good Website

Websites are not like a brick and mortar store. Users can ‘come in’ from any webpage. There is no sales assistant to guide them. You need a marketing expert to help you build a successful website that will actually sell your products or brand.

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Marketing & Photography by Monika Kritikou
Kalliopi Fountoulaki

Marketing and Photography

We live in a world full of visual stimuli. Our everyday life is flooded with images; they are all around us, whether it is in the news, in advertisements, in magazines, in social media, or websites and e-shops. Discover how photography and marketing walk side by side and can help you build a strong brand.

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How Can I Use Events To Promote My Business?
Popi Paraschaki

How Can I Use Events To Promote My Business?

When looking for ways to get the word out about your business, events are one easy, and often entertaining, way to do so, whether you’re mingling in the crowd, part of the vendors or speaking on stage. The results can be useful in terms of exposure and familiarity.

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Vicki Kolovou

Why Marketers Should be Switching to GA4, ASAP

Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data and thus you will be missing out on important marketing insights. Insights that you will never get back if you don’t prepare early, as migrating and setting up for event-based analytics takes time and resources. So you should be migrating to GA4 now!

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How to become an efficient Content Manager using WordPress and Elementor
Kalliopi Fountoulaki

Becoming an Efficient Content Manager using WP & Elementor

Being a content manager (CM) makes you responsible for the freshness, quality, and consistency of a website’s content. It involves tasks such as research, planning, and writing, and a technical know-how is an absolute must to ensure optimal content handling and presentation.

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Why You Should Be Speaking at Tech Conferences
Popi Paraschaki

Why You Should be Speaking at Tech Conferences

Why you should be speaking at Tech Conferences all over the world and how we can help get you there. Being invited as a speaker provides credibility about your business as well as showcasing your knowledge of the market and industry. The opportunities for networking and building relations with potential clients is also significant.

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