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Running Lean: Iterate from Plan A to a Plan That Works
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a product/market fit for your fledgling venture.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
The Making of a Manager: What to Do When Everyone Looks to You
Whether you’re new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.
Escaping The Build Trap
This book by Melissa Perri, CEO of Produx Labs, provides a toolbox of product management principles that can be applied to any company, big or small.
Inspired: How to Create Tech Products Customers Love
INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business
Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your data–immediately.
Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience
To reach a technical audience, you must acknowledge that developer marketing does not exist. Then, once you put away your marketing toolbox, you can begin to authentically engage with developers, a first step towards cultivating future customers.
Continuous API Management: Making the Right Decisions in an Evolving Landscape
The second edition of this book provides maturity models for individual APIs and multi-API landscapes to help you invest the right human and company resources for the right maturity level at the right time.
Design and Build Great Web APIs: Robust, Reliable, and Resilient
From design to code to test to deployment, unlock hidden business value and release stable and scalable web APIs that meet customer needs and solve important business problems in a consistent and reliable manner.
Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Working Backwards is an insider’s breakdown of Amazon’s approach to culture, leadership, and best practices from two long-time Amazon executives―with lessons and techniques you can apply to your own company, and career, right now.
No Rules Rules Netflix and the Culture of Reinvention
Drawing on hundreds of interviews with current Netflix employees and never-before-told stories from his own career, Hastings elaborates on these controversial principles at the heart of the Netflix psyche, which have generated results that are the envy of the business world.
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AI-Powered Digital Marketing Tools
Large amounts of customer data need AI-powered digital marketing tools to identify patterns and preferences and thus create highly targeted marketing campaigns that are more likely to resonate with customers.
5 Mistakes in Cold Outreach & How to Fix
Cold outreach has its challenges and it is not for the faint of heart. To be successful, it’s important to follow best practices and avoid common mistakes that can harm your chances of success. With the right approach and strategies, cold outreach can be a valuable tool for businesses looking to grow and expand.
Building your Brand as a Speaker
In today’s globalized business landscape, one of the most effective ways to promote one’s brand, establish credibility, and expand networks is by speaking at international conferences.
10+1 Cookie-Free Alternatives to Google Analytics
There are many alternatives to Google Analytics but this article will stick to cookie-free or cookie-less alternatives. The reason we chose these is because we wanted to find a way to respect user privacy and basically be GDPR compliant, serving EEA users and clients.
7+1 Free AI Tools You Should Learn About
We collected 8 more free artificial intelligence(AI) tools, some for fun and some for work. Once more we tried to be unique when looking for the best AI Tools.
Why Marketing is Important for a Good Website
Websites are not like a brick and mortar store. Users can ‘come in’ from any webpage. There is no sales assistant to guide them. You need a marketing expert to help you build a successful website that will actually sell your products or brand.
